5 Ways to Ensure a Successful Logo

Your brand’s logo is an integral part of your marketing strategy. At Branding Plus Marketing Group we believe that everything you do should address your Strategic Marketing Statement. So what makes a great logo? 

Makes Sense

The first thing a good logo does is make sense for your brand. If you are a paper company, you would not want your logo to insinuate you were anything else. If you are an engineering firm, you would not want to use childish colors or fonts. However, if you are a children’s clothing or toy store that would be appropriate. 

Stands the Test of Time

It is important to think about a logo’s lasting effect. You want your logo to last, potentially forever. Sure, over time you may want to tweak your logo and bring it up to date, but the goal is to create a logo that can be adapted while still being instantly recognizable. You do not want to have a logo designed, just to spend the money on redesigning a year or two later. 

Recognizable

That brings us to the importance of a logo being recognizable. If you think about brands such as Starbucks, FedEx, or Target you can easily identify them just by seeing their logo. This is what you want for your brand and your logo. 

Simple

Simplicity is key when designing a logo. When a logo gets to be too complicated it is no longer easy to look at, making it less memorable, and increasing the chances of you having it redesigned. 

Adaptable

Logos need to be adaptable. You never know what you might be putting your logo on. You may need to put your logo on a dark surface, so you will need your logo to be light on a dark background. You may need your logo to be printed in one color. What if your logo needs to be printed small or large? Will it be able to adapt? 

Your brand’s logo should make sense for your industry, stand the test of time, be recognizable, be simple, and be adaptable. If your logo meets these requirements, great! If not, you may want to revisit the drawing board. If you’re looking to have a logo designed that will drive results for your brand, contact us at Branding Plus Marketing Group! We look forward to working with you. 

The Importance of Designing a Good Business Logo

As the first impression for customers in identifying with a company, Branding Plus Marketing in Dallas, Texas knows the importance of designing a good business logo!

Your company logo is almost always the 'face' of the company. From the fonts to the colors and design choice, a good business logo serves as the anchor point not only for all other business marketing materials, but as the display of your unique identity that allows customers to identify with who you are and what you provide. Branding Plus Marketing in Dallas, Texas knows the importance of a good business logo and has a team that will research your business to develop a logo that is unique, appropriate and memorable for your company.

Branding Plus Marketing in Dallas will Help You Land a Good Business Logo

A good business logo should be comprehensible to potential customers, conveying who you are as a company. And as the chief visual component of your overall brand identity, appearing on websites, business cards, marketing and advertising strategies, you can't afford to not have a good business logo. Simply put, a well-designed logo that links your overall brand identity portrays professionalism and competence that could help draw potential customers.

Big advertising agencies with high overhead often conduct extensive and expensive research and analysis, pulling in multiple designers and charging anywhere from $50,000-$100,000 for a logo. Branding Plus Marketing in Dallas, Texas will investigate your business to create something that is affordable and applicable for today's digital fingerprints, including websites and social media channels. If you're looking for a good business logo, contact our digital marketing team in Dallas at Branding Plus Marketing!